I’ve spent 10+ years designing B2B SaaS products that people actually want to use. At Process Street I led AI workflow design from scratch, testing with 100+ users to figure out when AI helps and when it just adds noise. Before that at Zapier, I worked on the growth team designing onboarding that got more people to their first automation faster. I contribute to design systems through PRs, and prototype in Lovable when I want to move faster than Figma allows.

I’m based in Spain. When I’m not designing, I’m usually climbing, gardening, or in the woods with my daughter and our dogs.